Privacy Policy

This Privacy Policy covers only the practices of eyeQ and does not apply to the practices of our customers or any other company that we do not own or control, or to individuals that we do not employ or manage.

At eyeQ, we strive to make in-store shopping fun! Our passion is to provide you, as the retail customer, product insights to make you a more informed consumer. We equip you with the information that you need to make a purchase and feel good about it. The e-commerce world has been using similar, and more invasive, methods for many years – and has proven successful due to the high customer satisfaction rates of online shoppers. You can also trust eyeQ to protect your privacy during your shopping experience with us. We follow privacy standards and practices that are recognized in our industry for the greatest protection of your information, including the Mobile Location Analytics Code of Conduct.

What Information do we Collect?
When you enter a retail store utilizing an eyeQ solution, we capture information pertaining to your demographics and the kinds of products you are interested in. We use video intelligence and mobile location analytics (only if WiFi is enabled) to gather anonymous shopper behavior data.

With video intelligence, our software takes a real-time video feed, analyzes the feed, and stores demographic and product information into our secure database. No video is viewed or stored.

If you have WiFi enabled on your mobile device, eyeQ senses the presence of the device and its signal strength. The WiFi radio within your mobile device has a unique identifier called a Media Access Control (MAC) address. MAC addresses do not contain any identifiable information, and we immediately encrypt the MAC address with a one way hash to de-personalize the data. The MAC address will remain encrypted and will not be decrypted at any time.

The only time that eyeQ collects identifiable information is at the time that you registery with our service and at that time, we collect only the information you provide.

What do we do With This Information?
The primary purpose for the information we gather about your shopping behavior is to improve your shopping experience. Depending on the installation, the information we collect might be used by our devices to update a digital screen to provide more relevant information about the products you might be interested in. When we share this information with our clients, typically retailers, the information is shared in anonymous form – unless you have specifically registered with our service – in which case we may then share individual information.

The information we share with our clients may contain information such as the number of shoppers visited, the amount of time they spend in store, what parts of the store they browse, and how often shoppers repeat. Retailers use this information to optimize marketing campaigns, store layout and product mix. None of the reports we share with our clients contains any personally identifiable information.

Do We Share Data With Third Party Providers?
eyeQ may provide aggregated and anonymized datato third party providers on our behalf. Any third party with whom we share the data will be in full compliance with this Privacy Policy and our security standards. We do not sell, rent, or disclose device-specific information to any third parties.

eyeQ does not respond to government requests unless we believe in good faith that a response is required by law. We require a warrant or court order such as a subpoena before disclosing any of the limited amount of device location data that we possess.

How Long Do We Store Data?
eyeQ retains individual hashed MAC address data for up to 24 months. After 24 months, we only retain hashed MAC address data in aggregate form.

Can I Opt-Out of eyeQ’s Service?
You can opt out at any time by clicking on the banner below to visit the Smart Store Privacy page and following the instructions to enter your MAC address:

Questions?
If you have any questions or comments, please contact us at privacy@eyeqinsights.com

Our Privacy Policy may change from time to time. This Privacy Policy is effective as of April 4, 2014.