By identifying consumer behavior and product interaction in real-time, businesses can curate tailored marketing solutions that cater to the specific and immediate needs of a shopper, at the key moment they ponder whether or not to make a purchase.
Alpha Modus encompasses AI driven targeted marketing efforts to make sure brands and retailers reach the correct consumer at the point of purchase. Through digital displays or mobile devices, our objective is to make sure customers receive real time and up to date product information and purchase promotions, at the point of sale.
Alpha Modus facilitates delivery of valuable insights right from the point of purchase. Make sure you are up to date before the last item leaves the shelf. Or alert a sales associate to restock an item. Better understand why a product is not selling, before removing it from the shelves by checking the foot traffic, customer engagement and planogram data.
Leverage real time data to alert store associates of long lines, suspicious activity or the need to restock an item.
Alpha Modus’ executive team presents a diverse collection of experience with solid entrepreneurial, business development and operations management, core engineering expertise, and financial stewardship.
Learn more about our Board of Directors
Alessi serves as Alpha Modus’ Chief Executive Officer. In 2014, Mr. Alessi formed Alpha Modus and became its initial seed investor and Founder. From 2000 through present, Mr. Alessi has taken the role as an entrepreneurial investor, focusing on real estate, small cap equities and technology markets. Mr. Alessi’s forward-thinking entrepreneurial leadership skills were critical in the operations of Andover Brokerage, one of the fastest growing proprietary trading firms which pioneered the electronic day trading era. Mr. Alessi continuously seeks out investments in early-stage technology start-ups and data driven ventures.
Thomas Gallagher serves as the Chief Revenue Officer at Alpha Modus, where he leads initiatives to enhance sales, operations, marketing, pricing strategies, partnerships, and revenue management.
With a proven track record of driving revenue growth and building high-performing teams, Mr. Gallagher is a seasoned technology executive who brings extensive sales and go-to-market leadership experience to Alpha Modus. Over the course of his career, he has held prominent senior executive roles, including Senior Vice President of Services and Solutions at Zones, Chief Sales Officer of Cloud Infrastructure Services at Capgemini North America, and Vice President of Sales for North and South American Industries at DXC. He has also contributed to the success of renowned companies such as IBM, HP/EDS, and AT&T in various senior sales positions.
Mr. Gallagher’s cross-industry expertise and growth-oriented mindset are pivotal to Alpha Modus as the company advances into its next phase of business expansion.
A graduate of the United States Naval Academy with a degree in Systems Engineering, Mr. Gallagher served as a Captain in the United States Marine Corps for five years. He currently resides in New Jersey.
Michael Garel is an accomplished Entrepreneur and Product Management Executive who has spent his career building disruptive products and growing successful teams. Mr. Garel has a proven track record of creating innovative products at companies such as Dell, Xplore Technologies, eyeQ, and Accruent. Mr. Garel is the founder and CEO of eyeQ, where he created an award-winning retail technology company that enabled clients such as Ford, HP, and Otterbox to optimize their in-store marketing and merchandising. Currently, Mr. Garel serves as the Director of Product for Omnicell, where he is leading product development, and go-to-market strategies for next-gen connected medication management systems for acute and non-acute care. In prior years, Mr. Garel’s tenure at Accruent generated the launch of a new data platform utilizing aggregated maintenance data to predict equipment replacement cycles and drive hospitals’ capital plans. Mr. Garel received his BS from Carnegie Mellon University and his MBA from the Texas McCombs School of Business.
Rod Sperry serves as Alpha Modus’ Chief Financial Officer and brings 14 years of experience in public accounting at leading accounting services and consulting firms in Utah. Since 2010, Mr. Sperry has served as an outside controller for several public companies primarily responsible for financial and SEC reporting. Mr. Sperry obtained a Master’s in Business Administration from Utah State University and a Bachelor’s Degree in Accounting from Westminster College.
Chris Chumas serves as Alpha Modus’ Chief Sales Officer providing more than 15 years of experience as a sales and strategy leader. Most recently, Mr. Chumas held the role of Enterprise Sales Leader at WorkFusion, a leading provider of Intelligent Automation solutions for Fortune 500 enterprises, banks, insurance, and financial services companies. Prior to his experience at WorkFusion, he held the position of Enterprise Sales Executive at Erwin, Inc., and from 2008 to 2017, Mr. Chumas served in various revenue producing roles at IBM responsible for evolving current client relationships into partnerships while driving new revenue and signings across all IBM brands. Mr. Chumas earned his BA in Marketing and Mathematics from Appalachian State University.
Tim Matthews is a seasoned executive with a proven track record of launching and scaling national deployment strategies across retail, government, and community-driven sectors.
As Head of the National Kiosk & Insights Division at Alpha Modus, Tim leads the company’s expansion of smart kiosk infrastructure — delivering financial access, loyalty tools, and survey-driven insights in underserved neighborhoods, government corridors, and high-traffic commercial zones.
With more than 15 years of experience across fintech, retail innovation, and public-private engagement, Tim brings strategic leadership to every phase of Alpha Modus’s multi-vertical rollout — from truck stops to diaspora remittance hubs to statewide government initiatives like Project Indy.
His mission is to bridge the gap between community needs and digital infrastructure, one kiosk at a time.