By identifying consumer behavior and product interaction in real-time, businesses can curate tailored marketing solutions that cater to the specific and immediate needs of a shopper, at the key moment they ponder whether or not to make a purchase.
Alpha Modus encompasses AI driven targeted marketing efforts to make sure brands and retailers reach the correct consumer at the point of purchase. Through digital displays or mobile devices, our objective is to make sure customers receive real time and up to date product information and purchase promotions, at the point of sale.
Alpha Modus facilitates delivery of valuable insights right from the point of purchase. Make sure you are up to date before the last item leaves the shelf. Or alert a sales associate to restock an item. Better understand why a product is not selling, before removing it from the shelves by checking the foot traffic, customer engagement and planogram data.
Leverage real time data to alert store associates of long lines, suspicious activity or the need to restock an item.
Alpha Modus’ executive team presents a diverse collection of experience with solid entrepreneurial, business development and operations management, core engineering expertise, and financial stewardship.
Learn more about our Board of Directors
William Alessi serves as Alpha Modus’ Chief Executive Officer. In 2014, Mr. Alessi formed Alpha Modus and became its initial seed investor and Founder. Since 1996 through the present day, Mr. Alessi has taken the role as an entrepreneurial investor, focusing on real estate, short term equity trading, longer term small cap equities investments and technology opportunities. Mr. Alessi continuously seeks out investments in early-stage technology and data-driven ventures.
Mr. Garel was the Founder and CEO of eyeQ and Inventor of Alpha Modus’ ‘571 Patent. During his time as eyeQ CEO, Mr. Garel developed a proven track record of creating innovative products at companies such as Dell, Xplore Technologies, eyeQ, and Accruent. Mr. Garel is the founder and CEO of eyeQ, where he created an award-winning retail technology company that enabled clients such as Ford, HP, and Otterbox to optimize their in-store marketing and merchandising. Currently, Mr. Garel serves as the Director of Product for Omnicell, where he is leading product development, and go-to-market strategies for next-gen connected medication management systems for acute and non-acute care. In prior years, Mr. Garel’s tenure at Accruent generated the launch of a new data platform utilizing aggregated maintenance data to predict equipment replacement cycles and drive hospitals’ capital plans. Mr. Garel received his BS from Carnegie Mellon University and his MBA from the Texas McCombs School of Business.
Rod Sperry serves as Alpha Modus’ Chief Financial Officer and brings 14 years of experience in public accounting at leading accounting services and consulting firms in Utah. Since 2010, Mr. Sperry has served as an outside controller for several public companies primarily responsible for financial and SEC reporting. Mr. Sperry obtained a Master’s in Business Administration from Utah State University and a Bachelor’s Degree in Accounting from Westminster College.
Chris Chumas serves as Alpha Modus’ Chief Sales Officer providing more than 15 years of experience as a sales and strategy leader. Most recently, Mr. Chumas held the role of Enterprise Sales Leader at WorkFusion, a leading provider of Intelligent Automation solutions for Fortune 500 enterprises, banks, insurance, and financial services companies. Prior to his experience at WorkFusion, he held the position of Enterprise Sales Executive at Erwin, Inc., and from 2008 to 2017, Mr. Chumas served in various revenue producing roles at IBM responsible for evolving current client relationships into partnerships while driving new revenue and signings across all IBM brands. Mr. Chumas earned his BA in Marketing and Mathematics from Appalachian State University.