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Enhancing the Consumer In-Store Digital Experience

Alpha Modus engages in creating, developing, and licensing data driven technologies to enhance consumers in-store digital experience at the point of decision.

By identifying consumer behavior and product interaction in real-time, businesses can curate tailored marketing solutions that cater to the specific and immediate needs of a shopper, at the key moment they ponder whether or not to make a purchase.

Services That You Need to Help Your Business Grow

Transform the In-Store Shopping Experience with Prompt and Relevant Advertising.

Alpha Modus encompasses AI driven targeted marketing efforts to make sure brands and retailers reach the correct consumer at the point of purchase. Through digital displays or mobile devices, our objective is to make sure customers receive real time and up to date product information and purchase promotions, at the point of sale.

Smart Inventory Management and Planograms

Alpha Modus facilitates delivery of valuable insights right from the point of purchase. Make sure you are up to date before the last item leaves the shelf. Or alert a sales associate to restock an item. Better understand why a product is not selling, before removing it from the shelves by checking the foot traffic, customer engagement and planogram data.

Keep your Store Associates Informed to Provide an Enjoyable and Safe In Store Experience

Leverage real time data to alert store associates of long lines, suspicious activity or the need to restock an item.

Meet the Team

Alpha Modus’ executive team presents a diverse collection of experience with solid entrepreneurial, business development and operations management, core engineering expertise, and financial stewardship.

Learn more about our Board of Directors

Board of Directors

William Alessi

Founder, Chief Executive Officer, and Director

Alessi serves as Alpha Modus’ Chief Executive Officer. In 2014, Mr. Alessi formed Alpha Modus and became its initial seed investor and Founder. From 2000 through present, Mr. Alessi has taken the role as an entrepreneurial investor, focusing on real estate, small cap equities and technology markets. Mr. Alessi’s forward-thinking entrepreneurial leadership skills were critical in the operations of Andover Brokerage, one of the fastest growing proprietary trading firms which pioneered the electronic day trading era. Mr. Alessi continuously seeks out investments in early-stage technology start-ups and data driven ventures.

Michael Garel

Inventor and Director

Michael Garel is an accomplished Entrepreneur and Product Management Executive who has spent his career building disruptive products and growing successful teams. Mr. Garel has a proven track record of creating innovative products at companies such as Dell, Xplore Technologies, eyeQ, and Accruent. Mr. Garel is the founder and CEO of eyeQ, where he created an award-winning retail technology company that enabled clients such as Ford, HP, and Otterbox to optimize their in-store marketing and merchandising. Currently, Mr. Garel serves as the Director of Product for Omnicell, where he is leading product development, and go-to-market strategies for next-gen connected medication management systems for acute and non-acute care. In prior years, Mr. Garel’s tenure at Accruent generated the launch of a new data platform utilizing aggregated maintenance data to predict equipment replacement cycles and drive hospitals’ capital plans. Mr. Garel received his BS from Carnegie Mellon University and his MBA from the Texas McCombs School of Business.

Greg Richter

Independent Director

Greg Richter is the Chief Executive Officer and a Partner of Medalist Partners, an alternative investment management firm focused on credit opportunities. Prior to co-forming Medalist in May 2018, and its predecessor firm Candlewood Investment Group in 2010, Mr. Richter worked at Credit Suisse as a portfolio manager heading their structured credit effort and was previously the Global Head of Credit Suisse’s Specialty Finance Group and a member of Credit Suisse’s Fixed Income Operating Committee, where he was responsible for the combined Global Asset Finance Capital Markets and the Specialty Finance Banking Groups. Prior to this, Mr. Richter was head of the Asset Backed Securities Home Equity (ABSHE) shelf which bought and packaged mortgage loans. Prior to joining Credit Suisse, Mr. Richter spent 15 years at Prudential Securities in New York as a Managing Director and served as the head of Trading and Syndicate for all structured products. Mr. Richter holds a B.A. in Economics from Colgate University.

Scott Wattenberg

Independent Director

Scott Wattenberg has served as the Chief Financial Officer at SPATCO Energy Solutions since April 2023. Mr. Wattenberg has extensive experience in financial leadership roles. Prior to his current position, he served as the Chief Financial Officer at BestCo from July 2014 to April 2023. Mr. Wattenberg also served as the CFO at Prym Consumer USA from 2011 to 2014. Mr. Wattenberg served as CFO — COO at Genesis Today, Inc., from 2010-2011, CFO — COO of Microstaq from 2007-2010, and Senior Finance Director/CFO for New Business Ventures at Walmart from 2006-2007. Previously, Mr. Wattenberg served as CFO of Philips Display Solutions from 2003-2006. He is currently an Advisory Board Member at Greenstream International and Green Revolution Cooling. Mr. Wattenberg obtained his MBA in 2005 from The University of Chicago Booth School of Business.

William Ullman

Independent Director

William Ullman is the Chief Executive Officer of Water Street Advisors LLC, a registered investment advisor. Mr. Ullman has been a board member of Van Eck Associates Corp., a New York based investment firm, since 2010. Mr. Ullman also currently serves as a special advisor to FinTech Collective Fund II, LP, a venture capital fund, and is a member of the board of directors of the Capital Returns Fund, since 2010. From 2016 to 2018, Mr. Ullman served as Chief Commercial Officer of Orchard Platform and Chief Executive Officer of its broker-dealer subsidiary (Orchard Platform Markets LLC) prior to its sale to Kabbage in 2018. From 2006 to 2016, he was the founder of Right Wall Capital Management LLC, a firm focused on investing in the financial services sector, including financial technology companies. From 2001 to 2006, Mr. Ullman was a Senior Managing Director of the Global Clearing Services Department at Bear Stearns & Co., Inc. Prior to that Mr. Ullman was an investment banker in the Financial Institutions Groups of Bear Stearns (1997 — 2001) and Merrill Lynch (1989 — 1997). Mr. Ullman earned an A.B. in History from Princeton University in 1985 and an M.B.A. from the Anderson School at UCLA in 1989.

William Alessi Image

William Alessi

Founder, Chief Executive Officer, and Director

Alessi serves as Alpha Modus’ Chief Executive Officer. In 2014, Mr. Alessi formed Alpha Modus and became its initial seed investor and Founder. From 2000 through present, Mr. Alessi has taken the role as an entrepreneurial investor, focusing on real estate, small cap equities and technology markets. Mr. Alessi’s forward-thinking entrepreneurial leadership skills were critical in the operations of Andover Brokerage, one of the fastest growing proprietary trading firms which pioneered the electronic day trading era. Mr. Alessi continuously seeks out investments in early-stage technology start-ups and data driven ventures.

Thomas Gallagher Image

Thomas Gallagher

Chief Revenue Officer

Thomas Gallagher serves as the Chief Revenue Officer at Alpha Modus, where he leads initiatives to enhance sales, operations, marketing, pricing strategies, partnerships, and revenue management.

With a proven track record of driving revenue growth and building high-performing teams, Mr. Gallagher is a seasoned technology executive who brings extensive sales and go-to-market leadership experience to Alpha Modus. Over the course of his career, he has held prominent senior executive roles, including Senior Vice President of Services and Solutions at Zones, Chief Sales Officer of Cloud Infrastructure Services at Capgemini North America, and Vice President of Sales for North and South American Industries at DXC. He has also contributed to the success of renowned companies such as IBM, HP/EDS, and AT&T in various senior sales positions.

Mr. Gallagher’s cross-industry expertise and growth-oriented mindset are pivotal to Alpha Modus as the company advances into its next phase of business expansion.

A graduate of the United States Naval Academy with a degree in Systems Engineering, Mr. Gallagher served as a Captain in the United States Marine Corps for five years. He currently resides in New Jersey.

Michael Garel Image

Michael Garel

Inventor and Director

Michael Garel is an accomplished Entrepreneur and Product Management Executive who has spent his career building disruptive products and growing successful teams. Mr. Garel has a proven track record of creating innovative products at companies such as Dell, Xplore Technologies, eyeQ, and Accruent. Mr. Garel is the founder and CEO of eyeQ, where he created an award-winning retail technology company that enabled clients such as Ford, HP, and Otterbox to optimize their in-store marketing and merchandising. Currently, Mr. Garel serves as the Director of Product for Omnicell, where he is leading product development, and go-to-market strategies for next-gen connected medication management systems for acute and non-acute care. In prior years, Mr. Garel’s tenure at Accruent generated the launch of a new data platform utilizing aggregated maintenance data to predict equipment replacement cycles and drive hospitals’ capital plans. Mr. Garel received his BS from Carnegie Mellon University and his MBA from the Texas McCombs School of Business.

Rodney (Rod) Sperry Image

Rodney (Rod) Sperry

Chief Financial Officer

Rod Sperry serves as Alpha Modus’ Chief Financial Officer and brings 14 years of experience in public accounting at leading accounting services and consulting firms in Utah. Since 2010, Mr. Sperry has served as an outside controller for several public companies primarily responsible for financial and SEC reporting. Mr. Sperry obtained a Master’s in Business Administration from Utah State University and a Bachelor’s Degree in Accounting from Westminster College.

Chris Chumas Image

Chris Chumas

Chief Sales Officer

Chris Chumas serves as Alpha Modus’ Chief Sales Officer providing more than 15 years of experience as a sales and strategy leader. Most recently, Mr. Chumas held the role of Enterprise Sales Leader at WorkFusion, a leading provider of Intelligent Automation solutions for Fortune 500 enterprises, banks, insurance, and financial services companies. Prior to his experience at WorkFusion, he held the position of Enterprise Sales Executive at Erwin, Inc., and from 2008 to 2017, Mr. Chumas served in various revenue producing roles at IBM responsible for evolving current client relationships into partnerships while driving new revenue and signings across all IBM brands. Mr. Chumas earned his BA in Marketing and Mathematics from Appalachian State University.

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